Recently I attended a Social Media 2-day course on developing an online strategy, along with mastering facebook (something I need for my marketing day job). The class was full of eager people ready to jump into the world of social media, most of whom had not yet started any platforms. I guess it made sense since the course kicked off from beginning to advanced.
With a folder full of copious notes and ideas at the end of the two days, I’m ready to start using some of the tools I learned. So, I thought I’d share some of my learnings through a small series of Social Media Tips over the coming weeks, every Thursday. Some things you may already know, some you may not. Use what you want, but ultimately, this is about learning and then using the information for growing your following, or whatever goal you have in place for your online presence.
Let’s get started with the basics.
STATS & SOCIAL INTERACTION
STATS for the beginning of 2012 – there are so many platforms, but I’m focusing on just four here.
– is about connecting with people and the information they share
– over 250 million photos are uploaded to facebook daily
– over 50% of the population of North America uses Facebook
– average visit is 20 minutes per session
– gender split: 57% female, 43% male
– is about information. Twitter is feeding people with information.
– 175 million tweets on a busy day
– top 3 countries using Twitter: USA, Japan and Brazil
– 40% of users don’t tweet, but just follow what’s going on (my hubby is one of those)
– gender split: 59% female, 41% male
– 72 hours of video are uploaded every minute
– there are 500 tweets per minute containing a YouTube link
– 500 years of YouTube video are watched every day on Facebook
– 70% of YouTube traffic comes from outside the US
– is about organizing and sharing things you find on the web
– more than 80% of pins are repins
– almost 70% of users are female
– receives almost 1.5 million visitors each day
We all want online SOCIAL INTERACTION – that’s why we’re active on our blogs, twitter and connect with other people online. And what we all want is for those people we interact with to share our information with their friends, and their friends with other friends, and so on. For this to happen, we have to give people something that makes them want to share it with others. Sounds easier than it is, hey. Where does this magical information come from?
Most of us are already doing some of this – sharing our stories on becoming a writer, getting published, and launching our stories. There are so many awesome memes going round and the participation is great. And then there are the sites that offer contests, which gain followings during the events. But how do you maintain the high following ongoing, rather than just during the blogfests?
Good question. But before we go there, a few things need to be established. I’m answering these for my platforms.
1. What is my objective for social interacting on all these different platforms?
Reach out to writers like myself, join the community, build friendships that help me reach my ultimate goal of getting my novels published. Once I cross that threshold, my target audience will also include the reader – this means I will re-look at my approach. This is just me, and each of you will have your own reasons.
2. What information do I want to share?
What’s going on in the writing industry, trends, writing opportunities, my progress, along with learnings. I’m not a big believer in offering wisdom on how to write myself… there are hundreds of sites out there that already do this, and much better than I ever could.
3. How will I share it? What platforms will I use?
My blog, twitter, facebook, google+ and pinterest. At this stage I don’t have a facebook account for my writing persona. Something I will fix right away.
4. How will I judge my success?
By the number of loyal followers increasing steadily, along with my activity being shared by my followers.
Best approach here is for me to build up my social interaction gradually.
That’s it for today… Next Thursday, I’ll be sharing where to find the right content to share on your platforms.
How would you answer each of these questions?
Lydia Lee (social media icons)