Last week we looked at the stats of four of the biggest growing social platforms, as well as knowing what questions to ask ourselves before we dive into our content strategy.
Best tip here is to allocate a time of the day when you can search for content – I live in Australia, so to be on top of the latest news coming on, I will do this in the afternoon since that’s when the US is waking up. That’s when the latest information will hit the stands.
Now onto finding content for our platforms. Here are the first two sites, which are free:
What the Trend: this app / website tracks the latest trends and hashtags on Twitter and attempts to tell you why it is currently a hot trend. (http://whatthetrend.com/ or click the logo to go there)
How it works: the site gets its trending information using the twitter API (application programming interface), then What The Trend members pitch in, to say why they think the items are interesting, providing a short description of it. Then, What The Trend staff moderate the descriptions and send them back out in their own feed. That feed runs on many other sites, including Twitter.
How to begin: sign in with your Twitter account. It’s that easy. The website will list all of the current trending topic automatically. Simply click on ‘Home’ to see the latest trends – it’s a live feed. If you find something you want to follow, just click on the link and it will show you both the latest tweets and the latest news about the subject.
Trends By Location: When you are on the ‘Home’ page, along the right hand side is a column titled ‘Trends by Location’. Simply click the flag of the country you are interested in, and the top trends of that country will appear.
How to interact: for each trend, you can tweet it with your comment, and join the conversation.
Overall: I’ve started playing with this app. By searching for a topic, it will give you the twitter and news feeds on that topic on one page. I can see myself checking this regularly – seeing what everyone is talking about, dropping a tweet into the conversation, and staying on top of what’s the hottest discussions on twitter. Caution, there is a lot of nonsense chatter and silly trends, but it’s interesting to see what everyone is talking about.
Google Insight: offers a comprehensive analysis on what the majority of people on the internet are interested in. You can find out what ideas, products or topics people are most interested in around the world, along with how interest in these topics has changed over a period of time. (click on the logo to go there).
How it works: type in the search topic, select geographic location, category and search. It will provide you with a graph displaying the trend over a the period of time. The idea here is to track different topics of discussion, genres for books your writing, and pretty much anything you want. This will allow you to see if the topic is becoming more or less popular. Other things it allows you do to include:
– Predicting seasonal interest in a topic
– Comparing topics. Are vampires more popular than werewolves?
– Comparing interested based on geography
Example: I searched the term ‘Vampire’ under ‘Books & Literature’. It’s a popular topic after all.
Results: Shows significant growth from 2009 and continues to steadily climb through to present day. We can tell what is influencing this search by looking what people are searching farther down the page. These include:
– Vampire diaries
– Vampire hunter
– Vampire books
Tip: if you sign into your gmail account while using Google insight, the keyword search tool will provide more related search terms
Overall: I can see myself playing with this tool a lot. Even just to get a feel for what people are interested in, of course keeping in mind what sells now will not sell in over 12mths by the time my story is ready. A great tool for anyone.
That’s all for today to keep you busy. Next week I’ll be back with more content sites to use.
Have you used any of these sites before? If so, what do you use them for? If no, which one appeals to you the most?